We are not looking for unicorns - fast valuations, faster exits. Africa’s opportunity is unlocked by a different kind of venture: the Lion. Durable, rooted, built to endure and to grow the community around it.
 
We back founders building market-creating innovations — ventures that generate  economic activity at scale. MCI is the strategic lens that guides how Jasiri identifies and invests in high-growth opportunities that meaningfully improve lives.
 
At its core, MCI rests on a simple insight: some of Africa's largest untapped markets will not come from competing for existing customers, but from creating access for "non-consumers", people who would benefit from a product or service but currently cannot access it, due to barriers such as affordability, accessibility, or complexity.