Backing the talent building Africa's Lions.

Market Creating Innovation (MCI) is our core programme focus and the strategic lens we use to support, select and fund ventures.

Some of Africa's largest untapped markets will not come from competing for existing customers, but from creating access for "non-consumers", people who would benefit from a product or service but currently cannot access it due to barriers such as affordability, complexity, or availability.

We back non-consumption opportunities that sit at the intersection of commercial viability, a realistic path to impact, responsible entrepreneurship, and ethical value creation.

We are not looking for unicorns — fast valuations, faster exits. Africa’s opportunity is unlocked by a different kind of venture: the Lion. Durable, rooted, built to endure and to grow the community around it.

An African Lion is a responsibly led venture that meets at least one of three thresholds: a valuation above $100M, annual revenue above $20M, or a meaningful improvement in the lives of at least 100,000 people.